Maintaining a blog on your website may seem like a lot of effort. It takes time and work to nurture its growth and help it blossom into an asset that’s beneficial for your site. But a blog can definitely be a key asset for you, and it’s worth the effort required to grow one. In fact, the main reasons why your website needs a blog is to keep it relevant and keep bringing in more traffic. Without one, you could struggle to make sure your site gains the visibility it needs.

If you’re not sure yet whether you should set up a blog for your website, let’s go through some reasons it’s a good idea. By the end of this blog post, you’ll see how it can really benefit you.

A Blog Is Essential for SEO

Search engine optimization (SEO) is crucial if you want your site to be found. SEO is all about making sure search engines present your site in search results when people are using relevant terms. An impressive 68% of online experiences start with a search engine. One of the best ways to improve your site’s visibility in search engine results is to regularly update your site and provide content that’s relevant to your audience. Running a blog is the perfect way to do this. It gives you somewhere to publish content that’s useful for your audience and helps to promote your brand.

Using your blog to boost SEO starts with good keyword research. This helps you identify the keywords you should be targeting with your content. You can find what your target audience is searching for and provide content that meets their needs.

Publish Content You Can Share on Social Media

Including a blog on your website is also a great idea if you want to grow your profile on social media. Almost 96% of bloggers share their content on social media. When you’re running social accounts for your website or business, you need things to post. You can create posts that are purely for your socials, but having blog content you can share is a great idea too.

Your blog content will also be shared by others on social media. If you share your blog posts yourself, people can then share them via your account or page. You can also include social sharing buttons on your blog. This makes it easy for readers to click a button and quickly share a post to their own socials.

Show That You’re an Expert

Want to show people that you’re an expert in your industry? A blog is the perfect vehicle for doing this. You can become a voice of authority by sharing your insights and opinions. There are other ways to do this, such as having a podcast or email list, but publishing blog posts is one of the easiest options. Use your blog posts to show people you know what you’re talking about. Write about the latest trending topics in your industry or keep your finger on the pulse of what your audience is interested in reading about.

Your blog can become an important way to show potential customers that you know what you’re doing. Use it to build trust in your brand and help grow your brand reputation.

Engage Your Audience

When you want to engage your audience, a blog is an excellent resource. Blog posts give your audience a chance to connect with your brand and even get involved with an online community. Readers can engage with your blog posts by sharing them via social media or email, or even by linking to them from their own websites. If you have an open comment section, you also give them the opportunity to comment on your posts to express their appreciation or give their own opinions.

You can keep people engaged with your brand too. Include a newsletter signup form or get people to subscribe to your blog to encourage them to keep coming back. Once they’ve signed up to your newsletter, you can continue to send them information and offers that will turn them into customers. Email marketing has an excellent ROI of $44 for every $1 spent.

It’s Great for Link Building

Link building is one of the most important SEO factors that can boost the visibility of your blog. SEO experts see it as the third most important factor for optimization. When other sites link back to your site, it gives your domain authority and helps search engines see it favorably. Creating internal links within your site is easy, but growing your external links takes more effort.

Blog posts can help with link building by providing content people are likely to link to. After you have published your content, you can also be proactive in building links back to it. You can use methods like blogger outreach, guest posts, or reaching out to your network to create links back to your blog posts.

Your Website Needs a Blog to Turn Readers Into Customers

Of course, having a blog on your site isn’t just about bringing in more traffic. Once people are on your site, you want to turn them into customers. This won’t necessarily happen right away, but your blog can help you nurture that important customer relationship that leads to a purchase. Your blog attracts visitors to your site and helps turn them into leads, which you can then turn into sales. For example, you could have an ecommerce business trying to attract the right customers. Someone who is searching for relevant keywords might not be ready to buy just yet. But through your blog, they could be provided with the information they need to make the right purchasing decision.

Start Your Blog Today

If you don’t already have a blog, it’s time to get on board. When you get started with website SEO blogging, you can soon find your traffic increases as your site becomes more visible. Contact us at Dainty Creative Co for expert help with all things SEO to optimize your blog.