21 website-specific prompts for every key page (Homepage, About, Services, Contact, CTAs, and more)

Brand voice training built-in with a tone discovery worksheet and space to define your “no thanks” words

Real examples + customizable inputs so you’re not starting from scratch (or sounding like everyone else)

Created by a website designer and seo strategist—so every line balances personality and performance


AI, but make it sound like you. This isn’t a recycled list of ChatGPT commands. It’s a copywriting jumpstart—built by a website strategist, SEO expert, and computer science grad student who knows exactly how to train AI to actually help you write words that work.

21 AI Prompts for Writing Website Copy That Sounds Like You is a done-for-you guide that helps you write your homepage, about page, services page, contact page, and microcopy using AI tools—without losing your voice in the process.

Whether you're building a new website, revamping an old one, or just want to get past the blank doc stage, this guide helps you move faster and sound more like you. It’s AI-assisted, not AI-possessed.

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21 AI Prompts for Writing Website Copy That Sounds Like You

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Write faster. Plan smarter. Finally show up online without burning out. This guide helps you create scroll-stopping content—without starting from zero every time.

Designed to Get You Posted

Whether you’re team ChatGPT, Claude, or Notion AI, these prompts plug right in—no tech struggle, no special setup. Just smart, clear starting points.

Works With What You’re Using

No vague filler or cringe captions here. These prompts are designed to help AI understand your brand, offers, and audience—so you’re not rewriting everything anyway.

Prompts That Make Sense

Let AI help—but make it sound like you

Writing your own website copy just got a whole lot easier (and less cringey)

Here’s everything you need to know before you dive into our guide.

Frequently Asked Questions

What exactly is this guide, and how do I use it?

This is a Google Doc you can copy and customize. It includes 21 strategic prompts for website copy, plus tone-of-voice setup guidance to help you use tools like ChatGPT or Claude to write your homepage, about page, services, and more—faster and without sounding robotic.

Can I use these AI prompts in ChatGPT, Claude, or another tool?

Yes! These prompts work with any AI writing tool. We even include a section to help you decide which AI platform fits you best—whether you’re using ChatGPT, Claude, Gemini, or Notion AI.

Will this help if I already wrote my copy but it feels...off?

Absolutely. These prompts are great for rewriting or refreshing copy that sounds stiff, outdated, or not quite like you. Use them to tighten things up, infuse personality, and bring your website back to life.

Do I need to be tech-savvy or “good at AI” to use this?

Nope. The guide includes fill-in-the-blank style inputs, examples, and tone guidance. You don’t need to be a pro writer or an AI expert to make it work—you just need to be willing to try.

Can I use this guide to write copy for my clients?

This guide is for personal use only, which means it’s intended to help you write your own website copy. If you’re a designer, copywriter, or service provider creating content for others, each client will need to purchase their own copy. Sharing or reusing the guide across multiple clients is not allowed.

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