Industry
Wellness Spa

Project Scope
Brand Refresh

Health in Hands, a highly rated wellness spa in Hoboken, NJ, came to us during a full studio revamp looking for a brand refresh. We partnered with the incredible team at Kelly Davila Design Studio to create a look that felt elevated and aesthetic but without losing the recognition they’d already built.

Our direction leaned into an earthy palette and a custom hand illustration to highlight the healing focus of their work. We wanted the branding to quite literally show the “health in hands” that comes through their trigger point massage and wellness services. We used font choices to signal movement and energy, while keeping the overall feel luxe and grounded.

Health in Hands