Artificial intelligence is taking over our lives. That’s a dramatic statement, but it’s true! Companies are using different AI models to create software and applications with uses throughout our daily routines. It can seem scary, but once you understand the different kinds of AI, you realize how beneficial it could be. 

Especially when you run a business! 

You can use AI in multiple ways throughout your business and it ends up being a core part of your overall strategy. We’ll explain the proper ways to use it, when not to use it, and much more in this guide. 

Get to know the different kinds of AI

According to IBM, there are three main kinds of AI – but only one of them exists today. General AI and Super AI are far too complex for our technologies, so they remain theoretical for now. This leaves us with Artificial Narrow Intelligence (aka Narrow AI), which is what all AI models we see and use today are classified as. 

However, within this classification, you’ll see two types of AI based on various functionalities: 

• Reactive Machine AI – This is a basic type of AI you’ve probably used many times without realizing it. Reactive machines have no memory and will perform a specified task. Data is provided, and the task is completed; simple! 

• Limited Memory AI – This type of AI can remember things from the past and stores data in its memory to help with different tasks. It’s the type of AI system we see in generative AI tools like ChatGPT or in virtual assistants like Siri. 

How to use reactive machine AI in your business

Here’s the funny thing: you’re already using reactive machine AI in your business! Common tools utilize this type of AI to make your life easier without you noticing. You’ll see what we mean in just a moment as we guide you through the best ways to use this artificial intelligence for business improvements: 

• Email Spam Filters – That’s right, the spam filter in your email client uses reactive machine AI to detect spam messages. It filters them away from your inbox and into a separate folder. This makes managing emails a lot easier, which can boost your daily productivity.
  
  Additionally, good spam filters can be implemented across your business to prevent employees from being distracted by irrelevant or dangerous messages. It could stop phishing scams from affecting your company and give you peace of mind. 

• Product Recommendations – This type of AI can take your customer’s data and use it to push product recommendations on your website. It’s a fantastic way of securing more purchases and establishing customer loyalty. But it also helps you generate more conversions by showing consumers things they’re interested in buying. 

• Simplified Chatbots – Customer service is integral for your company, and AI helps you use chatbots on your website. Reactive machine AI will take answers from customers and provide pre-programmed responses. It’s helpful in answering FAQs and gives customers quick ways of getting the help they need. 

• Automation – Plenty of tasks can be automated using this type of AI. Going back to emails, some software lets you automatically send email responses when a message hits your inbox. A pre-determined response can be created and sent out to show the individual you’ve received their mail and will get back to them shortly. 

How to use limited memory AI in your business

Realistically, limited memory AI has more advanced uses in your business and will be more beneficial to adopt. However, it’s also the type of AI that’s easy to use incorrectly. With that in mind, here’s the right way to implement it: 

• Marketing Personalization – This type of AI can store customer data and create personalized marketing campaigns dedicated to their buying/browsing habits. It can make your marketing strategy more efficient as everything is more targeted and less “loose”. 

• Predictive Analytics – Use AI systems to predict trends in your business industry based on previous data. An AI-backed analytics system can look at your sales data over many years and forecast demand for specific products, helping you manage your inventory more effectively. 

• Better Chatbots – Boost customer service further with more advanced chatbots that learn with every interaction and can answer questions with more confidence and certainty. The same ChatGPT software powers many modern chatbots, so your customers get a better experience as it feels like they’re talking to a human. 

• Generate Ideas – Of course, you can use this type of AI to generate ideas to help your business. There’s nothing wrong with using AI to create some title ideas for your blog or to offer help with some advertising copy. It can feed you inspiration, though there’s a fine line between getting AI to help and relying on it for everything. 

When not to use AI in your business

We touched upon it in the previous point, and the wrong way to use AI is to depend on it for everything. This is especially true when you use generative AI – don’t use it to create full-on blog posts or to make all of your content. It makes your content inauthentic and can ruin your business reputation. You should also move away from using AI to make images or logos for your business as it takes away from genuine artists who provide those services. 

Artificial intelligence works best when it’s used behind the scenes to do complex tasks humans struggle with – like analyzing massive data sets for business forecasts or filtering out spam emails. We’d go as far as to say it should never be used for content creation of any kind. 
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