It’s easy to dismiss the idea that you’re only ever as good as your tools. But when it comes to growing your business, you could just be making things unnecessarily harder for yourself without the right tools. Instead of struggling to shape and grow your business with only the limited amount of time and energy you have, you could be harnessing the power of some incredible tools.

Digital growth tools help you save money and use your time effectively. They can do everything from allowing you to reach your audience more easily to putting professional-level design within your reach. There are plenty of these tools you can explore to give you the functionality you need for business management and growth. In fact, sometimes it might seem like there are too many, and you’re not sure which ones could be right for you.

Flodesk and ConvertKit are two popular options that offer email marketing and a number of tools for business growth. They are both designed to help you do things such as create beautiful emails and sales pages, automate important tasks, manage and grow your audience, and measure your business’s online performance. I’ve tried out both Flodesk and ConvertKit to explore their benefits and drawbacks. I know how important it is to make the most of the time you have to grow your business, especially when you’re juggling a million other things at the same time. Finding the right option isn’t something that happened right away, but it meant I could identify what was really important for me and my business.

We’re going to take a close look at the pros and cons of both Flodesk and ConvertKit to find out which one could be right for you. I’ve got a personal favorite (which I’ll reveal at the end) but that doesn’t mean it will be the best one for you too!

Flodesk vs ConvertKit? How Do They Compare?

There are so many different angles to approach the comparison of two products, that it can be hard to know where to begin. Maybe you don’t even know what you should be looking for in email marketing and business growth tools. If you’re not sure how to start, some of the things you might want to think about include pricing, products/features, support and additional resources, and customization options.

Design

Design and customization options are a pretty big deal if you’re looking for an email marketing tool that does everything you need it to do. And if you’re trying to run a business, you probably don’t want to have to be a design or coding expert. Tools that make it easy to create beautiful, aesthetic emails are a huge time-saver and help you maintain your brand too.

Flodesk makes designing emails really simple. Choosing different layouts, graphics, colors, and fonts is a breeze. You can get really creative and put together a beautiful email in just a few minutes. The aesthetic options are amazing, giving you complete freedom to create emails that align with your brand image. Custom fonts are a nice feature because you can really ensure your email designs line up with your website or other marketing materials and stand out too. You can choose your brand colors and brand fonts so they’re easy to pick when you need them.

ConvertKit has an email designer too, which you can use to create responsive emails that look good on all devices. With ConvertKit, you can create your own template library, giving you quick access to your go-to email designs for better consistency. The designer lets you adjust colors, fonts, and even line height and letter spacing to get the right look. Customizable layout blocks and embeds for various media are available to quickly put your emails together.

I prefer the aesthetic options offered by Flodesk for creating beautiful emails. Convertkit has some useful features too, but it’s a bit less intuitive.

Scalability and Flexibility

When you’re nurturing the growth of your business, you need tools that can keep up. You want to start out with features that match the size of your business and can grow with it. Both Flodesk and CovertKit can help with this.

Flodesk makes scalability easier with its unlimited subscribers. You don’t have to worry about how big your email list is getting or pay more to have more subscribers. If you want to go beyond their email features, you can choose their email and checkout package to integrate online sales.

ConvertKit is scalable too, starting from their free option and offering an additional two options with more features. If you want more features as you grow, you can upgrade to the next tier. The free option lets you create unlimited landing pages, forms, and broadcasts. It also has audience tagging and segmentation, and the option to sell digital products and subscriptions. But if you’re looking for more, you can get a huge range of other features from their paid tiers. Options like automated email sequences and advanced reporting help you do more with your email marketing.

If you’re looking for scalability, Flodesk is the tool for you. With unlimited subscribers, it grows with your business. But if you want more flexibility, ConvertKit can deliver.

Features and Functionality

Flodesk and ConvertKit both have a great choice of features, not just for email marketing but also for other business growth essentials. What you get works a little differently with each tool and depends on which type of account you choose.

Flodesk’s free option helps you start building your social following with their “link in bio” tools You can then choose to add email marketing and e-commerce with their other options. The “link in bio” package gives you a range of usage and brand tools, ranging from audience segmentation to template creation. By adding on email marketing, you get all of those features plus forms and unlimited emails. Features include workflow automation, email scheduling, access to the API, and more. If you choose to add the e-commerce option, you also get sales pages, payment processing, checkout flows, and other checkout features.

The complete email features you receive are:

• Popup forms, embedded forms, hosted forms, and landing pages
• Unlimited emails
• Custom layouts
• Personalization fields
• Workflow automation
• Resend to unopened
• Send time optimizer
• Email scheduler
• API access

This gives you a huge range of features to get started with, even without the e-commerce options that can tie your sales into your email campaigns.

ConvertKit starts you off with unlimited landing pages and forms with their free account option. You get additional features with their Creator package and even more with Creator Pro. Get started with all of the basics that you need to design your emails and manage your audience. You can create unlimited landing pages and forms, tag and segment your audience, and sell digital products and subscriptions. You can then upgrade for more features, including email sequence automation, third-party integrations, and visual automation builders. You also have the option to add an additional team member.

When you choose the Creator Pro plan you get additional features of a newsletter referral system, subscriber scoring, and advanced reporting. If you’re scaling your business and looking for advanced features, this plan could be the right one for you.

Both Flodesk and ConvertKit have great features, but it’s Flodesk that gives you access to all that you need in their email marketing package without having to upgrade. However, if you’re looking for more advanced features, ConvertKit provides a few useful options.

Pricing

Pricing might be the first thing you want to check out, but it shouldn’t be your main focus. It’s definitely important, but the cheapest option isn’t always the right one. You also need to check out their pricing model and what you actually get for your money.

Both Flodesk and ConvertKit have monthly and yearly purchase options, with the option to save money if you go for an annual subscription. But where they differ is in how their pricing tiers work.

With ConvertKit, you get more subscribers at each tier. The free tier is for up to 1,000 subscribers, whereas the Creator and Creator Pro tiers are priced based on the number of subscribers. For example, the Creator product costs $9 for up to 300 subscribers ($108 annually) or $25 per month for up to 1,000 subscribers ($290 or $24.16 billed annually). A free trial means you can try out one of the paid tiers before you buy.

Flodesk, on the other hand, gives you unlimited subscribers for no extra cost at each of their pricing tiers. These give you the option to start with their free “link in bio” tier, and then to add email marketing and e-commerce tools for paid tiers. It’s $38 per month for email marketing (or $35 when billed annually) and $26 per month to add e-commerce ($24 when billed annually).

The flat-fee option of Flodesk can work out best for growing businesses. It gives you the chance to grow your email list without worrying about it getting too big. But the free plan offered by ConvertKit is excellent to get you started as a new or growing business too.

Resources and Support

Getting started with a new tool shouldn’t have to be difficult, but it can be a learning curve. It’s always handy to have support you can access or learning resources you can use that make it easier to get to know the tool and how to use them properly.

Flodesk gives you support with Flodesk University, a community of instructors and members who share their knowledge on how to get the most from their features. There are video courses on a number of topics to help you get started, such as ‘Understanding Flodesk Email & Workflow Analytics’. You’ll also find more general advice on topics like how to write amazing opt-in form copy or where to place your opt-in form on your site for high conversions.

Further courses aim to help you create engaging content, improve your strategy, make money, and improve your design. There’s also a glossary of important terms so you can look up any unfamiliar words or phrases. Additionally, Flodesk has a blog, help center, API documents for developers, email support, and a community of members.

ConvertKit has a range of resources to help you work on certain goals. They have articles, podcasts, guides, and creator stories. Support is available from their guides and tutorials, and you can also join the community or get help from a Product Specialist. Recommended ConvertKit experts are available for hire if you need help with migration or other tasks when you get started with the tool. Other resources include reports, training from live workshops, on-demand workshops, and technical tutorials, and email templates.

Flodesk’s resources are a little easier to find and navigate. Getting started as a beginner is easy with their video guides and community support. Although Convertkit offers plenty of support too, it’s a bit more difficult to get to grips with it all if you’re a beginner.

Flodesk vs ConvertKit: Which One to Choose?

My personal choice between these two tools is Flodesk. I love the aesthetic options and the flat pricing makes sense for the growth of my business. I can continue to grow my email list without worrying about increasing costs, knowing the price is going to stay the same. Sign up to Flodesk here to get started and get 50% off your first year.

But ConvertKit has advantages too, and it could be the right choice for your business. I used ConvertKit for a previous business and the flexibility of zero costs is ideal for a newer business that requires the option to scale. Sign up for free with ConvertKit or try a 14-day free trial of Creator or Creator Pro to see if it could work for you.

Which one you choose will probably depend on where you currently are with your company and what your goals are for the future. If you’re just starting out, you might find ConvertKit is a good choice to help you scale. The free tier can help you get started with email marketing, giving you up to 1,000 subscribers. Flodesk might be better for you if you have a more established but still growing business. You benefit from the flat-free pricing that allows you to grow your list as much as you like. Once you start getting a couple of thousand subscribers, it’s likely to be better value.

Both Flodesk and ConvertKit have plenty of support and resources to help you make the most of the features they offer. They both have a great range of features too, so you can create emails and manage your email list with ease.

When you’re deciding between Flodesk vs Convertkit, think about your priorities and how you want to grow your list and your business. While you’re organizing your email list, don’t forget about your website. You want to send your subscribers to a beautiful, functional site that’s worthy of your brand. Get in touch with Dainty Creative Co. to find out more about custom website design and how it can improve your email marketing campaigns.