If you’re an interior designer trying to build a website that actually reflects your aesthetic and books clients, chances are you’ve landed in the Showit vs Squarespace spiral. One promises simplicity, the other promises full creative freedom. Both look pretty at first glance.

But what actually works best for you—the designer who cares about visuals, values client experience, and doesn’t want a tech headache every time you update a photo?

I’ve built custom websites on both platforms and helped dozens of creative professionals (including interior designers) untangle this exact decision. So let’s break it all down—without the jargon and with plenty of real talk.

And hey—if by the end of this post you’re thinking, “Okay, I want a site that looks like that but I’m not exactly tech-savvy,” you’re not alone. There are some beautiful, strategic Showit templates out there designed specifically for interior designers—so you don’t have to start from scratch. And if you’re more of a DIY-with-guidance type, I’ll drop a few helpful freebies along the way to make sure you’re not piecing things together blindly.

Overview Comparison: Showit vs Squarespace

Here’s a quick look at how the two stack up, side by side:

A Note About Blogging on Showit:

If blogging is part of your strategy (and for interior designers—it should be), you’ll want Showit’s middle plan with WordPress integration: $29/mo or $24/mo when paid annually.

Design Freedom On These Platforms Are Like Pre-Designed Sets vs. Intentional Curation

Think of your website platform like furnishing a space.

• Squarespace is like starting with a beautiful, pre-styled set. It’s streamlined, beginner-friendly, and ideal when you just want to get something up quickly. Everything fits together neatly—but there’s less room to mix in your own style or rearrange the layout when your needs evolve.
• Showit, on the other hand, feels like designing a room piece by piece. You start with a strong foundation, then layer in custom finishes—your fonts, your photos, your flow. You decide what goes where, how it looks on mobile, and how each section guides a potential client through your brand story.

You decide what goes where, how it looks on desktop and mobile (independently!), and how each section guides a potential client through your brand story. That kind of freedom is powerful—especially when your business relies so heavily on visuals and client experience.

For Interior Designers, the Details Matter

Most of your potential clients aren’t browsing your site like an online store. They’re exploring your work, soaking in your aesthetic, and deciding whether they trust your eye. That experience should feel as considered and elevated as the spaces you design.

With Showit, you can:

• Create custom page layouts that feel like editorial spreads
• Showcase your process with visual storytelling
• Tailor every section—headline, gallery, testimonials—to your brand
• Design mobile layouts separately for a seamless on-the-go experience

And if you do sell styled shoots, color consultations, product sourcing guides, or anything semi-digital? Showit gives you options. You can integrate Shopify Lite, Thrivecart, or even deliver a hidden PDF via a Dubsado workflow if you’re keeping things simple.

Want something more robust? Opt for a higher-tier Showit plan with WordPress integration and add WooCommerce to your site for a more traditional shop setup—without compromising your design.

In other words: whether you’re product-based or service-first, Showit can flex with your business model and still give you full control over how your brand shows up online.

Design Freedom Verdict
Squarespace wins for simplicity and structure—great for getting started quickly with minimal fuss. But it comes with creative limits, especially when it comes to layout flexibility and true visual control.

Showit wins for designers who care deeply about aesthetics, storytelling, and intentional page flow. Its true drag-and-drop editor and separated mobile design give you complete creative ownership—without code.

If you’re someone who wants to build a website that feels like a seamless extension of your portfolio, Showit is the better fit.

SEO and Blogging in Squarespace vs Showit

Search engine optimization (SEO) is what helps your website get discovered—whether someone’s searching for an interior designer in your city or stumbling on your work through Pinterest. So it’s natural to wonder: which platform actually supports better SEO?

The good news? Both Squarespace and Showit come with strong SEO foundations—especially for creative, service-based businesses. But there are a few key differences depending on how you plan to use your site now… and later.

What Squarespace and Showit Both Do Well

From an SEO perspective, both platforms offer essential tools to help your site get indexed, crawled, and ranked:

• Auto-generated XML sitemaps (for Google Search Console)
• SSL security (HTTPS)
• Mobile responsiveness
• Custom meta titles and descriptions
• Alt text for images
• Clean, crawlable HTML
• Google Analytics and Search Console integration
• Ability to add schema markup (manually or via embedded code)

For most interior designers—especially those starting with a simple portfolio or services site—either platform will support your SEO basics just fine.

Where Showit Has an Advantage (With WordPress)

The real SEO power of Showit starts to shine when you upgrade to a plan that includes WordPress integration.

This combo gives you:

• Access to advanced SEO plugins like RankMath or Yoast, which help guide your optimization efforts and automate structured data
• More flexibility for organizing and customizing your blog content (categories, tags, custom slugs, etc.)
• Full design control over your blog layout (so your posts can look as polished as your projects)
• A scalable backend that supports long-form content, project spotlights, and evergreen SEO strategies

If blogging, content marketing, or future growth is part of your business plan, this added flexibility matters. This is your secret power to organic growth and being found online.

Where Squarespace Holds Its Own

If blogging isn’t on your radar right now (or maybe ever), Squarespace still holds up.

• You can absolutely rank well on Google with Squarespace.
• Its all-in-one system is simple, intuitive, and easy to maintain.
• It’s a great fit if most of your traffic comes from referrals, Instagram, or Pinterest—not necessarily from Google searches.

For interior designers who just want a clean, functional site that doesn’t need a lot of backend fuss, Squarespace can still support your visibility goals—especially when paired with thoughtful page structure and local SEO.

SEO Verdict

At the base level, Squarespace slightly wins when it comes to simplicity—SEO tools are built in and ready to use from the start.

But when you’re ready to layer in a blog, grow your visibility through content, or take SEO a little more seriously, Showit paired with WordPress gives you a lot more long-term power and customization.

Most designers I’ve worked with don’t launch their websites with blogging as a top priority—but many want the option to grow into it. And that’s where Showit becomes the more flexible choice.

Still unsure where your current site stands? You can run a 3-minute Website Audit and get a personalized video breakdown to see what’s working—and what might need a little tuning.

How It Feels to Build on Each Platform and The Ease of Use

When we talk about “ease of use,” we’re really talking about how intuitive it feels to bring your vision to life. Not just how fast you can launch—but how much freedom you have while building.

Let’s break it down.

Squarespace: Grid-Based and Section-Structured

The Showit support team is incredible. You can message them directly inside the platform and expect a Squarespace is clean and minimal, and the setup process is quick. But under the hood, it’s built around a fixed grid system. Each section has its own layout presets, and if you want to move something outside the grid—or create more visual interest—you’ll need to adjust spacing, padding, column settings, or content blocks manually.

It’s not hard, but you’re working within constraints. You can definitely get a polished site, but your design will always be shaped by the rules of the template.

Showit: True Drag-and-Drop with Full Layout Control

Showit, on the other hand, gives you total visual freedom. You’re not working inside a grid—you’re working on a canvas (literally what each section is called). You can place elements wherever you want: move a headline up, pull an image over, overlap shapes, design in layers. It’s the closest thing to designing a page like you would in Canva or Illustrator—but for a real, functioning website.

And you don’t just control the layout—you also get element-level control. You can:

• Adjust placement on desktop and mobile separately
• Create animations or scrolling effects
• Fine-tune alignment and spacing without digging through code

The result? A site that feels uniquely yours, not boxed into a template.

Showit’s Support Makes All the Difference

Even if Showit gives you more freedom, you’re never left alone to figure it out.

• Their in-app chat is fast, friendly, and actually helpful (yes, with GIFs).
• The Learning Hub has easy, step-by-step tutorials for literally everything.
• The support team genuinely wants your site to work—and it shows.

Squarespace has reliable help docs and live chat support during business hours, but it can feel more formal or scripted. It gets the job done, but the experience isn’t quite as personal.

Ease of Use Verdict

Both platforms are user-friendly—but in different ways.

• Squarespace is known for its quick setup and structured editor. It’s a great choice if you want to get a simple site online fast and don’t plan to customize heavily. But you’re working within a grid system, and making layout changes sometimes means wrestling with column settings and margins.
• Showit offers an intuitive, visual editing experience. You’re working on a canvas, not inside a rigid template. And while it may feel new at first, most users find it surprisingly easy to learn—especially with Showit’s stellar in-app support, fast response times, and a learning hub packed with step-by-step tutorials.

Winner: Showit
Because ease of use isn’t just about launching quickly—it’s about learning a platform that gives you creative control without tech overwhelm. And Showit gives you the freedom to build confidently, with support that actually supports you.

The Aesthetic Factor: How Much Does Your Website Feel Like You?

As an interior designer, your work speaks through space, texture, color, and mood. The same should be true for your website.

Because before someone ever books a consult or emails you a mood board, they’re walking through your website—absorbing what your design feels like. The textures. The trust. The attention to detail. It all starts here.

People experience your brand through your website before they ever speak to you. What it looks like, how it flows, and how it makes them feel—it all tells a story. And that story should reflect the same intention and artistry you bring to every client project.

This is where your platform really matters. It’s not just about getting a site up—it’s about whether the platform you’re building on actually supports the kind of layered, elevated aesthetic you want to deliver.

So let’s look at what each platform can actually do in terms of design.

Can it move with you creatively? Can it reflect your visual language—your style, your tone, your client experience?

Let’s break it down.

Showit: Aesthetic Freedom with No Creative Ceilings

If you’re looking to build a site that feels editorial, immersive, and fully tailored to your brand style—Showit is built for that. It’s the closest thing to designing a custom layout from scratch without needing a single line of code (though if you want to add code, you absolutely can).

Showit works on a canvas-based system, which is a fancy way of saying: you’re not confined to a grid. Each section (canvas) is its own flexible design space where you can:

• Layer text, images, and shapes visually—no stacking blocks or dragging between columns
• Overlap elements to create depth, white space, and hierarchy
• Adjust layouts separately for desktop and mobile
• Move any element freely—no snapping or re-aligning to fit a structure

This kind of freedom matters when you’re designing for emotional impact. Whether it’s a minimalist modern brand or something bold and editorial, Showit lets you create a site that looks and feels like your work—not like a slightly altered template.

And if you ever need advanced features or integrations? Showit can handle it. You can embed forms, third-party tools, or even sprinkle in custom code for things like motion effects, booking widgets, or unique visual elements.

For interior designers, where every visual choice communicates trust and taste—Showit gives you the space to design a client experience that’s just as curated as your projects.

Squarespace: Elegance Inside the Grid

Squarespace is known for its clean, modern templates—and with good reason. The default design options are polished, neutral, and professional. For someone who wants to keep things simple and visually tidy, it’s a strong starting point.

But Squarespace is built on a grid system, which means your layout options are always being shaped (and sometimes restricted) by structure.

Even with their newer Fluid Engine, you’re still working within invisible boundaries—columns, rows, and section-based controls. You can move elements within these zones, but you’re not dragging them anywhere on the page. If you want something to shift slightly off-center, overlap a block, or add layered visual rhythm… it’s doable, but you’ll often find yourself finessing padding settings and working around the platform’s rules.

You can inject custom CSS or JavaScript if you’re tech-comfortable, but that kind of customization usually isn’t beginner-friendly—and defeats the purpose of using a template-based builder for ease.

Squarespace excels at helping you launch a streamlined, attractive site quickly. But if your design ideas tend to go beyond the box, the platform might eventually feel like it’s working against your vision instead of with it.

Aesthetic & Design Flexibility Verdict

• Squarespace is a great fit if you want a minimal, structured layout and you’re happy working within a polished template framework.
• Showit is the better choice if you want full creative freedom and a visual design process that feels more like laying out a portfolio or editorial spread than building a boxed-in website.

Winner: Showit
Because when you’re designing an experience that speaks before you do, you need the space to do it your way.

So… Showit or Squarespace?

If you’ve made it this far, here’s the truth: both platforms can work. You can build a beautiful, functional site on either one. But the question isn’t just what works—it’s what aligns with the way you design, the way you think, and the way you want people to feel when they land on your site.

Over the years, I’ve built websites across both platforms for creatives in a range of industries—including many interior designers. With a background in development, strategy, and design, I’ve seen what holds up over time, what scales well, and what creates the kind of seamless brand experience your clients remember.

And time and time again, Showit is the platform I come back to when the goal is full creative expression without tech overwhelm.

If you:

• Want a clean site you can launch quickly
• Are comfortable working within a grid
• Don’t need much beyond a basic portfolio and services page
  → Squarespace will do the job.

But if you:

• Want total creative control over layout and flow
• Care deeply about the feeling your website creates
• Envision growing your content, storytelling, or visual brand over time
  → Showit is absolutely the stronger, more flexible choice.

Your website isn’t just a placeholder—it’s the first space your potential clients step into. It should feel layered. Intentional. Styled with care. Just like the spaces you design for them.

And you don’t need to touch code or learn a whole new system to make that happen. You just need a platform that gives you creative permission and the support to bring it to life.

Want a Website That Reflects Your Style and Strategy?

Here are a few resources to help you move forward:

• Explore Showit Templates for Interior Designers — Beautiful, strategic designs you can launch and customize with ease
• Run a Free Website Audit — See how your current site is performing in 3 minutes or less
• Grab the Homepage Blueprint — A free guide to help you structure your site with clarity and intention
• Explore Website Design Services & Pricing — Want the done-for-you approach? Let’s build something timeless, strategic, and totally you
• Book a Free Strategy Call — Not sure which option is right for you? Let’s talk it through

Still unsure? Try Showit free for a month, on me. Plenty of time to explore, experiment, and fall in love with designing again.